Sonatus

Logo Design & Sinage

January 2019 – May 2019

Guided by Doodle Brands agency located in Vietnam.

Sonatus, a new office space in downtown Ho Chi Minh City, was looking to develop a brand identity that reflected its blend of Japanese and international influences. As a designer for the marketing agency, Doodle Brands, I collaborated with their team of designers and founders to name and develop a logo that communicated the themes of professional reflection, growth, and sound in an elegant and minimal way.

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Street view of the Sonatus building in Ho Chi Minh City, Vietnam. Credits: @Sonatus.hcmc

Close up view of the Sonatus logo. Credits: @Sonatus.hcmc

My initial sketches, reflecting the idea that the "Son" syllable of Sonatus translates to high mountain in Vietnamese and new sounds in Italian.

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