Plan B Advertising
Freelance Designer
February 2021–Present
I. McLaren Indy500 Email Series
Digital Design
May, 2021
Designing McLaren's 2021 Indy500 invitation and confirmation emails was a project I led which involved curating product-driven photography and creating the digital layout to pique interest across the McLaren community to register and attend this in-person event. To ensure continuity of this email series, I closely followed McLaren's brand guidelines and related these two emails to each other through their typography, imagery, and layout.
Invitation email (left) and confirmation email (right) are illustrated above.
II. Bike to Work Internal Email Campaign
Digital Design
April, 2021
Featuring animated hero images, this internal email series was targeted to heighten awareness amongst Plan B employees of the agency's new bike-to-work program. The final set of email designs reflected Plan B's branding, with an animated hero that drove our team to pick up a new set of wheels.
Digital Design
April, 2021
Featuring animated hero images, this internal email series was targeted to heighten awareness amongst Plan B employees of the agency's new bike-to-work program. The final set of email designs reflected Plan B's branding, with an animated hero that drove our team to pick up a new set of wheels.
Plan B's internal ‘Bike to Work’ email series.
Plan B's campaign in action. Credits: @thisisplanb
III. ‘Better with a B’ Social Campaign
Illustration, Digital DesignApril–Present, 2021
The ‘Better with a B’ Social Campaign was an effort dedicated to increasing Plan B's employee involvement on their social media accounts. Inspired by copy suggestions nominated by the agency's creative department, I designed a series of quirky illustrations and an email design that reflect the unexpected and unusual wordings that arise when the letter ‘B’ is omitted from a specific word. The letter ‘B’ is integral to the naming of Plan B, and represents the agency's commitment to being a zero-fuss ad house. Check out the work here on Plan B's Instagram account. This project remains ongoing.
Current illustration set for the Better with a B campaign. This project remains ongoing.
IV. Gotta Have Hanes Campaign Concept
Campaign Design
July, 2021
With the Hanes Brand wanting to expand audience reach, highlight their Perfect-tee shirt line, and reestablish their brand amongst wholesalers and printers, the Gotta Have Hanes campaign was born. Led with the phrase, "Look Around", viewers of this print and digital campaign are encouraged to reflect on how the Hanes Brand has been present in their lives in the past, and where Hanes is going in terms of value, selection, and sustainability.
Campaign Design
July, 2021
With the Hanes Brand wanting to expand audience reach, highlight their Perfect-tee shirt line, and reestablish their brand amongst wholesalers and printers, the Gotta Have Hanes campaign was born. Led with the phrase, "Look Around", viewers of this print and digital campaign are encouraged to reflect on how the Hanes Brand has been present in their lives in the past, and where Hanes is going in terms of value, selection, and sustainability.
The campaign logo specifically addressed the target audience, wholesalers and printers.
The tactic pictured is a brand experience that thinks beyond the box. The sustainable brand package invites recipients to experience Hanes in the digital realm while cutting back on paper consumption. With the Perfect-T turned into an ad, it showcases its versatility, printability and premium quality. Recipients scan the QR code (placed on a convenient tear-away label) with their phone's camera — which will bring them to a webpage that holds an easy-to-navigate digital catalog of Hanes printwear products. A message beneath the shirt will highlight Hanes' commitment to the planet.
This work-in-progress ad concept for an eco-focused direction was the leading visual for the campaign.